It all began with a love of Wisconsin cheese, a little red wagon and a dream.
John Figi began his career as a federal cheese inspector who understood quality, but he had a bigger vision. He wanted to give everyone the opportunity to experience the exceptional taste of Wisconsin cheese. In the early 1940s, he and his wife, Ann, started Figi’s Gifts in Good Taste in their apartment kitchen.
Together they compiled a list of 1500 names from various telephone directories in a five state radius, not knowing what to expect. Low and behold, the couple received 43 orders; they were thrilled. John and Ann purchased the best cheese to send. They hand cut the blocks and preserved the orders in cellophane that they melted on the stove.
Because the couple did not have a car of their own, the first packages were delivered to the post office in a little red wagon. And the rest is history.
Today, the Figi’s family of brands includes the holiday food and gifts catalog Figi’s Gifts in Good Taste, the home and gifts catalog Figi’s Gallery.